4th Industrial revolution? Target Digital Jobs

The Digital SkillShift project aims to reskill citizens facing the challenges of ‘digital transformation’ to the labour market. As technology has evolved with automation, robotics and Artificial Intelligence for example, many new digital job opportunities have been unlocked. However, a European survey identified:

– 74% expect that due to the use of robots and artificial intelligence, more jobs will disappear than new jobs will be created.

– 72% believe robots steal peoples’ jobs.

Two further critical statistics from Empirica provide the foundation for the target employers and level.

  • 60% of ‘digital jobs’ are not in the ICT sector and 84% of ‘digital jobs’ are not highly qualified

Though the context analysis, the consortium confirmed that entry-level ‘digital jobs’ are a relevant target, but beyond this, that there are ‘specialisms’ that should be the focus of the learning content. These specialisms can be summarised as ‘communications’, ‘project’ and ‘sales’, and help to inform in some detail the type of content that should be developed. The content should be competence-focused around those specific roles, and the learning should be ‘task-oriented’.

  • Target roles: Communications, Projects, Sales – all with a focus on digital transformation of the host company (see Recommendations for Development for more detail).
  • Level: “entry level” – basic functional ICT skills must be in place, but the training will give candidates a ‘digital transformation’ mindset in addition to the specific role competences
  • Sectors: all sectors (except ICT sector) across both larger companies and SMEs
  • Learning Content: modular learning materials with core of content and task-oriented approach.

The Digital Skillshift project will create a specially-tailored training programme by understanding the evolving needs of European employers regarding changing digital skills needs.

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