Why use the Digital SkillShift model?

The Digital Skillshift consortium has identified a model that supports people to learn skills for a ‘Digital Assistant’, a job role that fits many organisational needs. It can be summarised as follows:

Digital Assistant
(focus areas )
Key activities

Communications / Customer Relations/
Customers Satisfaction and Engagement

Project/ Business Development
Projects, Admin and Logistics




The learning curriculum has a core of flexible learning activities that can be adapted and customised specifically for an employer for a number of more specific roles under the broader “Digital Assistant” role.

A Digital Assistant would routinely create a range of ‘products’ using a variety of software tools on a regular basis as part of their work. The curriculum will also introduce these products and tools to learners.

The tools have an associated set of skills, for example:

Products Typical Key Skills Example tools
Social media, Websites,
Images, Surveys 
Linguistic (Writing/ Editing content), Image Literacy, Presentation (on screen) Wordpress, Facebook, Twitter, Instagram, Image editing, Mailchimp, Web Analytics, Survey Monkey
Reports, Charts, Presentations, Collaboration, Planning,
Resource Estimating, Problem Solving, Evaluating, Listening, Presenting
Spreadsheets, Basecamp, File sharing, Powerpoint, Infographics

The Digital Assistant role also has a distinct set of traits or characteristics. The curriculum will encourage the participants to think “digital first”.

Find out more about the Digital Assistant job role.

Training organisations in your country

Find out about the training opportunities in your country below:

Berlin, Germany – Stiftung Digitale Chancen

Stiftung Digitale Chancen was set up in 2002 as a continuation of a digital inclusion project of the University of Bremen and AOL Germany. Its main remit is to ensure digital opportunities for all.  

Rome, Italy – Fondazione Patrizio Paoletti

Fondazione Patrizio Paoletti implements projects for children and educational courses for people who work in the field of education. 

Paris, FranceSimplon.co

Simplon.co is network of social digital factories in France and internationally. Simplon.co have trained more than 3000 trainees in the digital sector since 2013.